PreBid PlaybookThe 7-Day Pre-Bid Decision Process
Build a clear, defensible recommendation decision-makers can act on — in seven days.
PreBid Playbook helps your team test the opportunity, expose the gaps, and produce a clear Go, Conditional Go, Defer, or No-Go recommendation — in seven days.
Create an editable decision pack before serious time, money, and political capital are committed.
A major event opportunity arrives. The rights holder wants an answer. Local partners are interested. Senior leaders can already see the potential.
But before the city moves forward, someone must answer two difficult questions:
Is this opportunity really worth bidding for? And: how do we turn everything we know — and everything we still do not know — into a clear recommendation for decision-makers?
Meetings create discussion.
Spreadsheets collect information.
Slide decks present the opportunity.
But none of them makes sure the full case has been tested. PreBid Playbook does.
Work through strategic fit, rights holder credibility, local delivery capacity, venue readiness, feasibility, economic benefit, cost, risk, and exposure.
Turn gaps and concerns into visible conditions, hard stops, owners, actions, and dates.
Use the work already completed to create an editable pre-bid feasibility report and final Go/No-Go recommendation. The system structures the work. Your team makes the judgment.
Your team finishes with:
You do not have to collect the information in one place and then start writing the recommendation somewhere else. The recommendation takes shape as the assessment progresses.
Explore a worked example from the first review through to the final decision pack. See the evidence entered, the conditions raised, the current decision signal, and the reports produced at the end. No account required. Nothing you change is saved.
Good for discussion. Less effective at revealing missing evidence, unresolved conditions, and decision ownership.
Good for storing information. It does not make sure the team has asked every critical question.
Good for presenting the opportunity. It may make the case look complete before it has been properly tested.
Useful when deeper analysis is justified. But it may require serious spending before the city has decided whether the opportunity deserves that investment.
One guided process for testing the opportunity, recording the evidence, exposing the gaps, and producing the recommendation.
The Playbook guides your team through:
Each step strengthens the next. By the final step, the recommendation is built from the evidence, assumptions, risks, and conditions captured throughout the process.
PreBid Playbook is designed for:
PreBid Playbook is not a black box. Open the completed example and inspect every step, input, condition, decision signal, and report. Then add your real authority.
Created by Jesse Kiuru and Host City Strategy, drawing on 25 years of major-event experience and the method behind Before the Bid.
Jesse has worked both inside host cities and as an adviser to host cities and major-event organisers. As project lead, he has led winning bids including the FIS Nordic World Ski Championships 2017 and 2029, MXGP Finland, UCI Gran Fondo, and Ecocity Forum.
He has also led dozens of major-event assessments across sport, culture, and congresses — from MotoGP opportunities to international championships.
One licence includes:
One annual licence: 5 users (you plus 4 invited colleagues), the full ten-step process, unlimited projects and assessments, all guided questions and templates, the conditions register and decision signal, and every report — with Word and PDF exports. Free updates are included for the licence year.
The price is €997 per year excluding VAT. VAT is added at checkout based on your location. EU business and public-sector buyers with a valid VAT number are handled under the reverse-charge mechanism, so no VAT is added to your invoice.
One licence includes 5 users: you and up to four colleagues from your organisation. You invite them by email inside the app (same organisation email address), each colleague gets their own login, and everyone works in the same shared workspace — the same projects, assessments, and reports. Reports can also be exported to Word or PDF for anyone else.
Yes. You enter a card to begin the 7-day free trial. Nothing is charged during the trial. If you cancel before it ends, you are not billed.
The licence is annual and renews automatically at €997/year unless you cancel. You can cancel anytime. If you cancel during the trial you are not billed; if you cancel after the paid year has started, you keep access until the end of the current year, and there are no partial refunds.
Yes. You get email support, and the built-in completed worked example shows you exactly how a full assessment is built — from the first review through to the final decision pack — so your team can start on a real opportunity right away.
No. It is an earlier decision process that helps your team decide whether deeper specialist work and investment are justified.
No. It structures the evidence, assumptions, risks, and conditions. Your team owns the final judgment.
Missing information can be recorded as an open condition, hard stop, action, and owner. The process does not require false certainty.
Yes. Reports can be exported to Word and PDF and adapted to your organisation's needs.
Your work is stored privately in your own account. It is not shared, only you can see it, and you can export it to Word or PDF at any time.
The demo is the real playbook with one host city opportunity already taken through the ten steps, from first look to a Go, Conditional Go, Defer or No-Go recommendation.
Leave your name and email and we send you a personal link. No account, no card, nothing is saved.
Find out in one disciplined week — and put a clear, defensible recommendation in front of decision-makers.